Zeta Beta has the unique tradition of creating non-linear families. The chapter participates in the "Big Brother" tradition but sets no limit on the number of times a brother can act as a big. It is up to the Pledgemaster and the Vice President of Membership to match the Bigs and littles in time for ritual; they often base their pairings off the the knowledge of the brothers and the pledge's Big Brother survey results. In order to provide a greater sense of connection and community Zeta Beta pairs families together (two Bigs and two Littles) each semester.